Change4Life

Change4Life is a society wide movement that aims to prevent people from becoming overweight by encouraging them to eat better and exercise more. The campaign was officially launched in 2009, with television and print advertising, an information line and a campaign website.

Obesity is rising at an alarming rate. Being overweight or obese increases an individual’s chances of developing type 2 diabetes, cancer and heart disease, reducing both quality of life and life expectancy.
It is during childhood that human beings acquire the taste preferences and habits that stay with them for the rest of their lives. Those preferences and habits may not translate into obesity during childhood, but, if left unchanged, translate into obesity in adulthood.
The difference between a healthy and an unhealthy diet or healthy and unhealthy levels of activity can be extraordinarily small and marginal imbalances of energy input versus energy output can lead to weight gain over a long period of time.

Research suggests that:

  • while people know obesity is an issue, they do not realise that it is their issue
  • parents routinely underestimate the amount of food that they and their children eat and overestimate the amount of activity that they undertake;
  • many individuals engage in activities that are unhealthy
  • parents prioritise their children’s immediate happiness over their long-term health

It is believed that the ethos of Change for Life will:

  • reframe ‘obesity’ in terms of behaviours and promote recognition of life-style choices around diet and exercise that may be threatening to health
  • increase the desire among people to take steps to improve their health;
  • encourage a significant number to seek further information or advice;
  • provide people with tips and strategies for achieving change;
  • and Change4Life allows you to take the first step towards getting yourself or your kids eating well, moving more and living longer